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This might be an old news for some of you. I think this rating was introduced in Sweden somewhere in the month of November last year. This new rating for movies based on the level of gender bias was introduced in the cinemas as an effort to encourage more female characters and stories emphasizing women.
The rating is carried out using the Bechdel test and for a movie to get an "A" rating, it should have at least two women characters talking to each other about any topics or issues other than men. I have read a few articles on feminist rating to get a clearer idea on how this rating system is being implemented and I only manage to get one clue and that is for the movie to get an "A" rating, it must have at least two named female characters who talk to each other about something other than a man.
Taking this new rating system into consideration, many box office movies fail this test and that's including the Harry Porter films. If you have a look at the comments on articles on this news, you will be able to see many, MANY men who disagree with this rating system as they feel that this is just another bullshit from the feminism movement, thus calling feminists feminazis!
I think the purpose of this system is good but the mechanism to implement it has flaws. It has a very vague guideline and will not assure the elimination of sexual violence at any cost simply by ensuring movies having more than two female characters discussing about anything other than men. The aim of this new rating system is simply to promote gender equality among the society and I believe it has to start from the media which is a great influence on people. I do agree that movies traditionally do not emphasize on female roles and if you look at movies from the East or Bollywood productions, female characters are not given importance most of the time. Although there are some very good movies based on women, they do not get to be in the spotlight.
The main issue about our movies and the media is that the film and advertising industries have been bias and the public has been getting wrong perceptions about gender equality all these while! Take a look at this advertisement below.
I applaud the effort taken by Sweden to handle the way media portrays women in the eye of public. But, it could have revised the way the system works to ensure better results without compromising the quality of movies being produced. I hope it doesn't kill good movies with unnecessary bad ratings.
While reading some comments from readers about Sweden, I got to know that men are not allowed pee while standing in Sweden's country council's public restrooms. I guess we should always look at the bigger picture. As long as they know how to aim, it doesn't matter how they pee. What do you say?
I welcome your thoughts and views ! :D Thank you for your feedback